Change is sweeping the backbar before our very eyes. While premium cigarettes may still represent three-quarters of total tobacco sales, cigarettes units continue to slide year over year, with oral nicotine and vape products swooping in and repositioning the channel’s #1 destination.   

How should retailers manage this critical category so that they don’t over-leverage in emerging segments while also not falling beholden to past performances as a guide for tomorrow’s purchases? 

Circana EVP Boris Oglesby guides us through the complex tobacco landscape, analyzing the latest sales data across cigarettes, cigars, OTP and more, and offering strategic insights into this rapidly evolving c-store cornerstone.